Premium Matcha Asatsuyu

Experience the vibrant character of authentic Japanese matcha with our thoughtfully sourced Premium Matcha, crafted from the prized 1st flush harvest for exceptional freshness, smooth flavor, and vivid green color.

The tea leaves are grown in Kagoshima Prefecture, one of Japan’s most respected tea-growing regions, and carefully manufactured by an award-winning producer in Shizuoka, renowned for generations of tea craftsmanship.

This matcha is made using the Asatsuyu cultivar, a highly regarded Japanese tea varietal celebrated for its naturally smooth, mellow flavor, rich umami character, and beautiful emerald green color. Often referred to as a “natural gyokuro” cultivar, Asatsuyu is prized for producing exceptionally refined and balanced matcha with minimal bitterness.

Prior to harvest, the tea plants are shade-grown for 30-40 days, a traditional Japanese cultivation technique that enhances chlorophyll, amino acids, sweetness, and deep umami complexity while softening bitterness.

The leaves are then finely ground using a pulverizer grinding method, creating an ultra-fine, silky texture that whisks beautifully and blends effortlessly into both traditional preparations and modern recipes.

Perfect for:

• traditional usucha (thin tea)
• matcha lattes
• smoothies
• wellness rituals
• baking and culinary creations

Flavor Profile:
Smooth, creamy, vibrant, and balanced with delicate sweetness, fresh vegetal notes, and soft umami depth.

Why We Love It:

• 1st flush harvest
• Asatsuyu cultivar
• shade-grown 30-40 days
• pulverizer ground
• vibrant emerald green color
• smooth, balanced flavor
• sourced from Japan
• crafted by an award-winning producer

Whether enjoyed traditionally or blended into your favorite recipes, this Premium Matcha delivers an elevated everyday matcha experience rooted in Japanese tea craftsmanship.